by Orrin Konheim and Shy Pahvelani

It is important to be able to stand out from your competition. A video resume can go a long way towards having an employer understand more about you than can be expressed on a paper and are particuarly important in jobs where the ability to communicate is an important part of the work. Best case scenario: It could even save the employer the trouble of a job interview.

Just like whenever someone is watching a video of practically anything, it's important to hook the viewer. It is first important to understand what the prospective employer might be looking for. Is it a job that requires creative thought? You might want to get creative with your video or how you present yourself in that case. If it's a job in sales that you're looking for, you want to show them your charisma as a salesman and show them you're pitching skills.

Whatever the nature of the position is, however, some things remain standard. You will always want to:

1) Look and sound good-Maintain eye contact with the camera and speak in a commanding but not too stiff of a voice. Practice a little on your own before committing yourself to the video. This has the added benefits of eliminating "ums" and "likes" in your speech, which are definitely a negative. Dress in business attire.

2) Act relaxed-Although the business attire is important, try to dress in something you're most comfortable in. If you're not comfortable wearing a double-breasted armani suit, it will show. Pick something formal that you're comfortable in. Act relaxed and take a few deep breaths. This is supposed to be conversational. Sounding overly rehearsed might make an employer question who the real you is.

3) Be concise-If you noticed the fact, that lately 2-minute youtube videos are more popular than full-length tv shows, than you're probably aware that we all have short attention spans. You don't want to lose your audiences. Try to keep your video resume to just one minute, and do not deviate from your main points.

4) Plan for what interview questions you might receive-Think of a couple interview questions you think you would be asked if you were getting an interview in this field. Ask a peer or try to work from personal memory. Without repeating the question, try to work your answers into the content of your video

5) Talk about results-Don't talk about you but talk about what you would bring for them. Don't focus heavily on all your accomplishments. These need to be much more brief for a video resume. The focus would be on what you bring to the team and what kinds of results you would bring to them if you were hired. You can support this with examples but don't overdo it (i.e. I would fit in well with a publishing company because I have over 6 years of experience writing in local newspapers and I interned at a publishing house). Unlike a written resume, this is conversational. Act as though you happened to bump into one of the leaders in your field at a baseball game and he wanted to know briefly what accomplishments you have in your field. You wouldn't list your whole resume to him, right? You give a short summary of what kinds of experience you have without going into the details. If they want more details they can look at your resume or contact you further.

6) Briefly, thank the employer for listening to you at the end of the interview.